Our Philosophy
From the start, 28 Power Communications reflects our experience…our personalities…our work ethic…our creativity…our passion. We like to work with people that we respect and challenge us…and vice versa. That is the essence of our brand and focus of our work.
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We love doing world-class work for our clients and going out and celebrating over a beer at night with them. That is the relationship we desire with our clients.
So we needed a company name that embraced and represented many of our marketing philosophies. We selected 28 Power Communications. Here’s why: 28 Power was a very simple play the Green Bay Packers ran to perfection in the ‘60’s under coaching legend Vince Lombardi. And, it’s a foundational play of nearly every football team today. To put it simply, 28 Power represents:
Simplicity
Basic Xs and Os... Sometimes simplicity is best in marketing as well, especially in creating lasting and impactful messages.
Execution
Flawless execution produces champions in both football and business.
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Integration
Everyone on the team must work together in order for the play to work. The same is true with good marketing.
Transparency
It’s o.k. if the competition knows what play is going to be called: It's tough to stop flawless execution.